Stella & Throne Soapery
CELEBRATING THE SKIN YOU'RE IN
"When Stella & Throne Soapery first heard about EqualiTees's message of racial inclusivity, we insistently knew THE JOURNEY HOME CAMPAIGN was an idea we could firmly support and stand behind."
~Gabrielle Oakley, Stella & Throne Soapery, LLC
#TheJourneyHome2021 #AfricanAncestry #IdentityMatters
Stella & Throne Soapery, Equali Tees, and Vanessa Cobbs Partner for The Journey Home Campaign
Stella & Throne Soapery has proudly partnered with Equali Tees, LLC (Founder, Shaun Williams) because of their brand's synonymous message of inclusivity for all! The idea behind Equali Tees is simple...Everyone is equal, but we also love and respect the fact that we're also all different...creating a community around a shared belief of equality for all. Equali Tees believes in celebrating both facts, just as Stella & Throne Soapery believes in celebrating the skin you're in! Along with the help of Social Activist and Television's TLC Alum Vanessa Cobbs, The Journey Home campaign enlists the support of small businesses, corporations, organizations, and individuals to secure African Ancestry DNA test kits for African American students across the USA.
Why The Journey Home Campaign Matters...
The Powerful Impact of Knowing Your Roots
"I am thrilled to be able to help give people the experience of knowing their ancestry and family history"
~Shaun Williams, Founder of Equali Tees
When the founder of Equali Tees, Shaun Willaims realized the positive implications of knowing her identity before slavery and the impact that knowledge could have on her life, she decided to take an ancestral DNA test. Shaun chose African Ancestry because they are the only company able to connect people of African descent to a specific tribe and location in modern-day Africa. But most importantly, African Ancestry does not sell a test taker's genetic information or use their DNA for purposes of financial gain. For Shaun, discovering her identity was a powerful experience that helped her understand who she was meant to be in the world. Filled with a greater sense of pride, Shaun was inspired to share her experience by giving away free African Ancestry DNA testing kits to African Americans across the USA. To help support The Journey Home Campaign, Equali Tees donates $10 from the purchase of every ROOT T-shirt and supporting ROOT products to the cause.
The Journey Home Campaign
Heads to James Elementary
Home of the Jaguars
We are honored to announce James Elementary in East Tampa, FL will be the first educational institution to take part in The Journey Home Campaign and Essay Contest! 4th and 5th grade students at James Elementary may enter the contest by writing an insightful essay exploring their ancestry and cultural roots. The first-place winner will receive one Matriclan DNA Kit from African Ancestry. Four contest contestants will be selected at random to receive a $25 Visa gift card. All students who enter into the contest will be invited to a post contest (covid friendly) pizza party celebration!
Contest Start Date: February 5th, 2021
Contest End Date: March 26th, 2021
Contest Winners Announcement: April 2021
Post Contest Pizza Party Celebration: April 2021
James Elementary is F.O.CU.S.E.D
Find the courage
Open up to challenges
Care and be kind
Understand that dreams work when I do
Success makes anything possible
Elevate your mindset
Meet James Elementary of East Tampa, FL
Home of the Jaguars
Kicking off The Journey Home Campaign and Essay Contest with James Elementary!
Check-In with the 4th and 5th Grage Students
of James Elementary to share cool contest prizes!
The Journey Home Campaign
WANTS to CONNECT with YOU
Interested in bringing The Journey Home Campaign to your school? Send us a message!
Are you a student interested in winning an African Ancestry DNA Test Kit?
Want to run a story about The Journey Home Campaign or interview the team? Send over your info and we'll get back to you!
Donate A Single African Ancestry DNA Kit
Buy a test kit that will be donated to an African American on a journey to discover their roots
Donate 3 African Ancestry DNA Kits
Help spread the love by sponsoring multiple test kits for students across the USA.
Sponsor A School or Organization
We have a list of schools and organizations to choose from! Your generosity will help to provide 10 African Ancestry DNA Kits to a single school or organization.
Whether you want to donate to the cause or be a campaign sponsor, we have options for all! Send over your info and we'll get back to you!
5 Ways You Can Help
WHO YOU ARE
Founded in 2003 by Dr. Rick Kittles and Gina Paige, African Ancestry is the world leader in tracing maternal and paternal lineages of African descent having helped more than 750,000 people re-connect with the roots of their family tree. With the industry’s largest and most comprehensive database of over 30,000 indigenous African DNA samples, African Ancestry determines specific countries and specific ethnic groups of origin with an unrivaled level of detail, accuracy, and confidence. African Ancestry is committed to providing a unique service to the black community by working daily to improve the cultural, emotional, physical, spiritual, and economic well-being of people across the African Diaspora.
Join The Journey Home Campaign Collaborators: Shaun, Gabrielle, and Vanessa as they embark on a journey to find out their African lineage! Use promo code "thejourneyhome" to receive $25.00 off your African Ancestry DNA kit(s).
WHY AFRICAN ANCESTRY
The Journey Home Campaign Collaborators
Founder of Equali Tees, LLC
"Equali Tees is a social justice-driven lifestyle brand. We celebrate everyone being equal, but we love and respect the fact that we're also all different....creating a community around a shared belief of equality for all!”
Founder Stella & THrone Sopaery, LLC
"When Stella & Throne Soapery first heard about EqualiTees's message of radical inclusivity, we insistently knew THE ROOT was an idea we could firmly support and stand behind."
Television's TLC Alum and Social Activist
"There is a lot of value in the intersectionality of our identities. Once we start connecting those lines within ourselves and out to one another, we begin to realize how much stronger we are together."