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Stella & Throne Soapery

CELEBRATING THE SKIN YOU'RE IN

THE 

JOURNEY 

HOME

#TheJourneyHome2021 

BUY NOW

"When Stella & Throne Soapery first heard about EqualiTees's message of racial inclusivity, we insistently knew THE JOURNEY HOME CAMPAIGN was an idea we could firmly support and stand behind." 

~Gabrielle Oakley, Stella & Throne Soapery, LLC

#TheJourneyHome2021   #AfricanAncestry   #IdentityMatters 

Stella & Throne Soapery, Equali Tees, and Vanessa Cobbs Partner for The Journey Home Campaign

Stella & Throne Soapery has proudly partnered with Equali Tees, LLC (Founder, Shaun Williams) because of their brand's synonymous message of inclusivity for all! The idea behind Equali Tees is simple...Everyone is equal, but we also love and respect the fact that we're also all different...creating a community around a shared belief of equality for all. Equali Tees believes in celebrating both facts, just as Stella & Throne Soapery believes in celebrating the skin you're in! Along with the help of Social Activist and Television's TLC Alum Vanessa Cobbs, The Journey Home campaign enlists the support of small businesses, corporations, organizations, and individuals to secure African Ancestry DNA test kits for African American students across the USA.  

Why The Journey Home Campaign Matters...

The Powerful Impact of Knowing Your Roots

"I am thrilled to be able to help give people the experience of knowing their ancestry and family history"

~Shaun Williams, Founder of Equali Tees

When the founder of Equali Tees, Shaun Willaims realized the positive implications of knowing her identity before slavery and the impact that knowledge could have on her life, she decided to take an ancestral DNA test. Shaun chose African Ancestry because they are the only company able to connect people of African descent to a specific tribe and location in modern-day Africa. But most importantly, African Ancestry does not sell a test taker's genetic information or use their DNA for purposes of financial gain. For Shaun, discovering her identity was a powerful experience that helped her understand who she was meant to be in the world. Filled with a greater sense of pride, Shaun was inspired to share her experience by giving away free African Ancestry DNA testing kits to African American students across the USA. To help support The Journey Home Campaign, Equali Tees donates $10 from the purchase of every ROOT T-shirt and supporting ROOT products to the cause. 

The Journey Home Campaign

Heads to James Elementary 

Home of the Jaguars



We are honored to announce James Elementary in East Tampa, FL will be the first educational institution to take part in The Journey Home Campaign and Essay Contest! 4th and 5th-grade students at James Elementary may enter the contest by writing an insightful essay exploring their ancestry and cultural roots. The first-place winner will receive one Matriclan DNA Kit from African Ancestry. Four contest contestants will be selected at random to receive a $25 Visa gift card. All students who enter into the contest will be invited to a post-contest (covid friendly) pizza party celebration! 


Contest Start Date: February 5th, 2021

Contest End Date: March 26th, 2021

Contest Winners Announcement: April 2021

Post Contest Pizza Party Celebration: May 2021

Click Here 

Learn More About James Elementary

(School Website)

James Elementary is F.O.CU.S.E.D

Find the courage 

Open up to challenges 

Care and be kind 

Understand that dreams work when I do 

Success makes anything possible 

Elevate your mindset

Demand greatness

Meet James Elementary of East Tampa, FL

Home of the Jaguars

Kicking off The Journey Home Campaign and Essay Contest with James Elementary!

February 2021


Check-In with the 4th and 5th Grage Students

of James Elementary to share cool contest prizes!

March 2021

CONGRATULATIONS TO OUR JAMES ELEMENTARY ESSAY CONTEST WINNERS!!!

The Journey Home Campaign 

WANTS to CONNECT with YOU

SCHOOLS

Interested in bringing The Journey Home Campaign to your school? Send us a message!

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STUDENTS

Are you a student interested in winning an African Ancestry DNA Test Kit? 

Contact Us!

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MEDIA 

Want to run a story about The Journey Home Campaign or interview the team? Send over your info and we'll get back to you! 

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SPONSORSHIP OPPOURTUNITITES 

Bronze Sponsor

Donate A Single African Ancestry DNA Kit 

$300.00

 

Buy a test kit that will be donated to an African American on a journey to discover their roots

Silver Sponsor

Donate 3 African Ancestry DNA Kits

$1000.00

Help spread the love by sponsoring multiple test kits for students across the USA.

Gold Sponsor

Sponsor A School or Organization 

$3000.00


We have a list of schools and organizations to choose from! Your generosity will help to provide 10 African Ancestry DNA Kits to a single school or organization. 


Whether you want to donate to the cause or be a campaign sponsor, we have options for all! Send over your info and we'll get back to you!


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5 Ways You Can Help

GET YOUR "ROOT" BRAND MERCH!

It's the perfect GIFT that GIVES TWICE!

Did You Know...$10.00 from the sale of every ROOT T-shirt and every ROOT Soap goes toward purchasing an African Ancestry DNA test kit for African American students across the USA. 

Be sure to check out "The Journey Home" brand merch and self-care products that make this campaign possible. 

CLICK HERE!!

SHOP NOW!!

I WANT A ROOT T-SHIRT!!

I WANT A ROOT SOAP BAR!!

African Ancestry

REMEMBER 

WHO YOU ARE

Founded in 2003 by Dr. Rick Kittles and Gina Paige, African Ancestry is the world leader in tracing maternal and paternal lineages of African descent having helped more than 750,000 people re-connect with the roots of their family tree. With the industry’s largest and most comprehensive database of over 30,000 indigenous African DNA samples, African Ancestry determines specific countries and specific ethnic groups of origin with an unrivaled level of detail, accuracy, and confidence. African Ancestry is committed to providing a unique service to the black community by working daily to improve the cultural, emotional, physical, spiritual, and economic well-being of people across the African Diaspora.

JOIN US

START YOUR JOURNEY!

Join The Journey Home Campaign Collaborators: Shaun, Gabrielle, and Vanessa as they embark on a journey to find out their African lineage! Use promo code "thejourneyhome" to receive $25.00 off your African Ancestry DNA kit(s).

WHY AFRICAN ANCESTRY

African Ancestry tests place your African ancestry in a present-day country and ethnic group or tribe.

African Ancestry uses the largest number of African DNA samples in the industry to analyze your ancestry

African Ancestry does not maintain a database of customer information. African Ancestry do not sell or share customers’ personal or genetic information.

African Ancestry does not provide customer information to law enforcement.

African Ancestry does not biobank your genetic material. All genetic material is destroyed at the lab.

African Ancestry analyzes mitochondrial DNA (mtDNA) and Y Chromosome DNA. African Ancestry do not use autosomal DNA.

The Journey Home Campaign Collaborators

Shaun Williams

Founder of Equali Tees, LLC

"Equali Tees is a social justice-driven lifestyle brand. We celebrate everyone being equal, but we love and respect the fact that we're also all different....creating a community around a shared belief of equality for all!”

~Shaun

Gabrielle Oakley

Founder Stella & THrone Sopaery, LLC

"When Stella & Throne Soapery first heard about EqualiTees's message of racial inclusivity, we insistently knew THE ROOT was an idea we could firmly support and stand behind."

~Gabrielle 

Vanessa Cobbs

Television's TLC Alum and Social Activist 

"There is a lot of value in the intersectionality of our identities. Once we start connecting those lines within ourselves and out to one another, we begin to realize how much stronger we are together."

~Vanessa

Contact Us